The Truth About Business

Hearing last year’s design enterprise students and their experiences of the module was very motivating and encouraging. They offered a lot of advice, including:

  • Attend the events relevant to you
  • Keep a visual diary
  • Find a company that has the same interests as you
  • Apply to as much internships as you can
  • Pick a topic that you are passionate about for your dissertation and run with it
  • Prototype – Try – Solve
  • And most importantly, ENJOY the semester

A talk from an interactive design graduate also gave us an insight into the real world of successful businesses.


Joanna Montgomery graduated from DJCAD in 2010 and since then has been trying to bring her degree show concept, Pillow Talk, into reality with her business, Little Riot.  It has gone through a lot of ups and downs but she never gave up and now she is working together with companies such as Wayra and Wearable worlds to finally get Pillow Talk on the market.

During the years after graduating she has come to learn some things about the world of business:

  1. People suck
  2. Shit is expensive
  3. Never ignore your gut instinct
  4. Surround yourself with good people
  5. You can still do something with nothing
  6. Working for others will not kill you
  7. Disasters are character building
  8. The most powerful weapons are courage and persistence
  9. The good will always outweigh the bad
  10. “Success is the ability to go from one failure to another with no loss of enthusiasm” – Sir Winston Churchill

The truth is:

Truth about success